Arushi Choudhary

Senior Product Designer, Brick&Bolt

Previously Zee · Adobe · Walmart

NID · IIIT

About

I am a product designer. I drive products and experiences.

At Brick & Bolt, I have learned to turn user problems into shipped features. I have shipped numerous features by aligning stakeholders (so features are live), built systems to make the design-engineering process efficient (design=built), and developed a strong instinct for what is worth building (and what isn’t).

My role at Zee (my first full time job) shaped how I think about 'interactions'. Designing the same features across mobile, web and TV made me understand why a pattern exists, what context it belongs to, and when it should change.

At NID (I learned), I learned design through different frames of thinking. Problem-solving is one, but so are questioning, speculation, and asking what if before there is a brief. I carry this thinking into my professional work.

Outside work, I explore questions around gender (one of which was grant funded).

Experience

Senior Product Designer

Brick & Bolt (Series A construction-tech startup)

Sep 2024 – Present

Product Designer

Zee Entertainment

Mar 2022 – Jun 2024

Design Intern

Walmart

Aug 2021 - Jan 2022

Design Intern

Empathy Design Labs

May 2018 - Mar 2019

Education

Master of Design, New Media Design

National Institute of Design

Jul 2019 – May 2021

Bachelor of Design

Indian Institute of Information Technology, Design and Manufacturing

Jul 2015 - Apr 2019

Skills

  • User Experience Design

  • Information Architecture

  • Responsive Design

  • Video Prototyping

  • Prototyping

  • Human Computer Interaction

  • Graphic Design

  • Data Visualisation

  • User Interface Design

  • Wireframing

  • Storyboarding

  • User Flows

  • User Experience Design

  • Information Architecture

  • Responsive Design

  • Video Prototyping

  • Prototyping

  • Human Computer Interaction

  • Graphic Design

  • Data Visualisation

  • User Interface Design

  • Wireframing

  • Storyboarding

  • User Flows

  • Ethnographic Research

  • Developing & Conducting Field Guidelines and Research Methodologies

  • Workshop Design

  • User Testing

  • Usability Testing

  • Heuristic Analysis

  • Ethnographic Research

  • Developing & Conducting Field Guidelines and Research Methodologies

  • Workshop Design

  • User Testing

  • Usability Testing

  • Heuristic Analysis

  • Design Systems

  • Presentation

  • Strategy

  • Critical Design

  • Speculative Design

  • UX Writing

  • Design Systems

  • Presentation

  • Strategy

  • Critical Design

  • Speculative Design

  • UX Writing

Tools