Hey, I'm Arushi.

Arushi Choudhary

Senior Product Designer, Brick&Bolt

4 years of work experience | NID | IIIT

I'm a product designer who turns ambiguity into clarity. Over the past 4+ years, I've worked end-to-end, from research to shipping, collaborating closely with engineering to make sure what's designed is what's built. I build systems and guidelines that scale, not just screens.

Problem-solving and problem-spotting come naturally to me. First principles, reframing the question before jumping to answers. My education at NID taught me that problem-solving is just one frame. Design also exists to think about the future, to evoke emotion when it needs to, to ask 'what if' and 'could this exist' long before there's a brief.

When a problem is on my mind, it stays with me. I carry it into conversations, into things I observe, into completely unrelated contexts, and that's often where the dots connect. I think about how a product actually lives in someone's day. What happens when things go wrong, not just right. What a product communicates even when it's silent.

I care deeply about design as a craft. I question conventions, and form points of view that make future decisions easier, not just current ones prettier. I believe the best design is the kind users never notice. It just works.

Experience

Senior Product Designer

Sep 2024 – Present

Led the customer and construction-partner app for home construction, informed by continuous field insights; Designed workflows across payments, project progress visibility, issue resolution, and floor-plan design phase

Brick & Bolt

Bangalore, IN

Product Designer

Mar 2022 – Jun 2024

Led UX for an AI-powered music creation platform; Designed workflows for the Zee5 OTT platform across mobile, web, and TV surfaces; Worked on content discovery, streaming, and engagement features, including gamified experiences for live sports

Zee Entertainment

Bangalore, IN

Design Intern

Aug 2021 - Jan 2022

Identified opportunities and delivered end-to-end solutions for a global donation management system

Walmart

Bangalore, IN

Design Intern

May 2018 - Mar 2019

Developed brand identity and launch assets, including logo, packaging, manuals, and user testing, for an early-stage startup

Empathy Design Labs

Bangalore, IN

Education

Master of Design, New Media Design

Jul 2019 – May 2021

National Institute of Design

Gandhinagar, IN

Bachelor of Design

Jul 2015 - Apr 2019

Indian Institute of Technology, Design and Manufacturing

Jabalpur, IN